We are a team of passionate Creative Technologists. We love to explore new technology, and unleash its creative potential.New Technology is exciting and offers fantastic opportunities for your business.
Weald Creative can work with you to explore these innovations, and discover how to harness their potential. Whether it is part of your marketing strategy, or to increase sales, we can help you build the tools that are appropriate for your requirements.
Your business may have a website; you may also have an app, or a digital brochure. But there are other, emerging technologies, that your business can utilise right now. Technologies like artificial intelligence; augmented and virtual reality; the Internet of Things. These are technologies that can help you get ahead, create a market difference, or generate a buzz with new audiences. It’s time to discover more; it’s time to innovate.
Spatial are a company that started out building virtual meeting rooms (or collaborative spaces), and have pivoted over the last couple of years towards a Metaverse strategy of World Building and Web3. As part of this strategy they decided to ditch their avatar system in favour of a new full-body version provided by the fantastic Ready Player Me.
Quite a while ago, back in 2012, Rei Inamoto, the chief creative officer at AKQA (at the time), shared some wisdom about how to run the most efficient team. It involved having three types of people: a Hipster, a Hacker, and a Hustler. When I heard this it struck a chord. Coming from a Design and Development background, I have straddled that line between the two worlds for many years. I sit somewhere between the Hacker and the Hipster, and as my business grows, I find I’m also trying to play the role of the Hustler as well.
I’ve been seeing a lot of posts heralding visual graphics (like the one in the image above), as incredible examples of Augmented Reality, and Mixed Reality —one expert went so far as to describe it as Virtual Reality. So, what is happening here? Why are we suddenly describing broadcast TV infographics in this way? I agree that this work is amazing, and I really like this technique of the graphics bursting out of the 2D panels that used to host the information being discussed.