We are a team of passionate Creative Technologists. We love to explore new technology, and unleash it's creative potential. We are based in Kent in the UK but work with teams globally.
We can help you explore this new and emerging ecosystem. Providing targeted insight and affordable solutions that will enable your business to take its first steps into the Metaverse.
The Metaverse is the future of the Internet. It is a future that is closer than you think, It is driven by Immersive technologies and decentralised services. There are benefits for every type of business. We explore the technical solutions, build prototypes, and cut-through the hype.
Spatial are a company that started out building virtual meeting rooms (or collaborative spaces), and have pivoted over the last couple of years towards a Metaverse strategy of World Building and Web3. As part of this strategy they decided to ditch their avatar system in favour of a new full-body version provided by the fantastic Ready Player Me.
Quite a while ago, back in 2012, Rei Inamoto, the chief creative officer at AKQA (at the time), shared some wisdom about how to run the most efficient team. It involved having three types of people: a Hipster, a Hacker, and a Hustler. When I heard this it struck a chord. Coming from a Design and Development background, I have straddled that line between the two worlds for many years. I sit somewhere between the Hacker and the Hipster, and as my business grows, I find I’m also trying to play the role of the Hustler as well.
I’ve been seeing a lot of posts heralding visual graphics (like the one in the image above), as incredible examples of Augmented Reality, and Mixed Reality —one expert went so far as to describe it as Virtual Reality. So, what is happening here? Why are we suddenly describing broadcast TV infographics in this way? I agree that this work is amazing, and I really like this technique of the graphics bursting out of the 2D panels that used to host the information being discussed.